Toronto Fitness Company Reaps the Rewards of Its COVID Pivot

TORONTO, Dec. 1, 2020 /CNW/ – Though the pandemic has affected them greatly, Toronto-based personal training company ‘Nielsen Fitness’ didn’t close up shop (or break the law) as a result of COVID precautions; instead they adapted their entire business model to continue serving clients through the pandemic with a focus on safety and the ‘long game’.

Poul Nielsen, CEO and fitness industry veteran says, “when COVID hit, we had to rapidly pivot from in-home personal training to virtual training.”

Though it wasn’t part of the original plan, “it was our only option if I wanted to keep my 20 employees working and clients – who needed us more than ever – working out,” says Nielsen.

As a result, instead of a pandemic sob story, Nielsen Fitness is busier than ever – and embracing the opportunities that have come their way as a result of this shift.

“It took us a good few months to work out the kinks but, now that we have, business is booming – I just hired four new team members, and our revenue in November was higher than January,” says Nielsen. “Going virtual has unlocked unlimited possibility for us geographically – and we’re so excited to be working with clients from across Canada, the United States and Europe.”

His team is enjoying the perks too. Says Nielsen: “My trainers are making more money, because they don’t need to travel and can therefore schedule more sessions into a day.”

On a personal note, Nielsen reports that it’s been incredibly fulfilling to be able to help people cope with the stress of COVID in a positive way and he’s on a mission to do that for as many people as possible.

– Hi-Res Photos Available Upon Request –

About Nielsen Fitness 

In business since 2006, Nielsen Fitness is proud to provide premium in-home training services (in Toronto) and virtual personal training (worldwide). Their process combines easily accessible virtual technology with the real-time direction from a second-to-none team of knowledgeable and experienced certified personal trainers. Nielsen Fitness delivers highly effective customized workouts that produce impressive results safely, and without relying on lots of space or equipment.

SOURCE Nielsen Fitness INC

For further information: For more information visit or contact: Poul Nielsen CEO, 416.356.2658, [email protected]

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