Have you heard the news?
Tour De France winner Alberto Contador tested positive for dope.
Which is not big news … my guess is all the pro-cyclists (including Lance) are dopers.
But apparently Mr. Contador is blaming contaminated meat for his positive drug test!
Get a load of that.
You … and I … and everyone should be scared because contaminated meat is crawling in grocery stores everywhere.
And if we eat this meat, we've got enough steroids pumping through our veins to throw a positive drug test!
So what's this got to do with your dental marketing?
Well, there's a lot of blaming going around these days.
And it sees "the contaminated economy" gets the most blame … from small business owners … who are scratching their heads … wondering why sales are down?
But, I've got another explanation for sluggish sales.
You see … for a long time … a lot of small business owners have not had to do much and business appeared to show up.
It's a new economy. One where consumers have more choices … are more skeptical … and loyalty is out the door.
What this means for your dental practice … is you must become a savvy direct response marketer if you want to survive and thrive.
So how can you get a few hot direct response marketing campaigns campaigns burning down the road like a Tour De France cyclist?
1. Read and Study Direct Response Marketing!
2. Implement What You Learn!
3. Use Your Mistakes To Get Even Better!
As long as you have a burning desire to make your dental marketing successful, then you'll make it happen.