Dental office marketing was unheard of 20 years ago. People went to the only dentist in town. Now that choice has expanded and people are more willing to travel to a practice that they like and trust, so nowdays dental office marketing is the key to attracting new patients to your door.
Marketing systems come in many different shapes and sizes, some effective and some completely ineffective but when you are considering what you should do for your dental office marketing, the most important thing you need is to make sure that you are getting the right benefits into your practice.
Let's push aside all the promotional speak and swanky advertising to concentrate just for a minute on what you as a dentist should be looking to benefit from when investing in marketing for your dental office.
1. Identify the types of patients you really want and let your competitors … Read More