Developing a working script is one of the essential elements of any health insurance telemarketing strategy. While many companies that provide telecommerce have scripts available its advised that you create your own script, at least as a reference so you are getting the qualified prospects you want. There are many reasons behind this including:
- You understand your prospects and their needs much better than another script creator ever will.
- General scripts might have been used by the competition and potential customers could have previously heard them.
- The script will be designed to generate qualified prospects you want, and will not include extra questions which are irrelevant to your needs.
Even though it is important to use a script made just for you there are a number of approaches that can be used to enhance sales.
- Uncomplicated scripts are generally the most effective telecommerce scripts. The prospect has to know why