Daily Archives: January 10, 2019

Branding Through Your Email Signature For Personal Trainers

Over and over I hear consulting clients tell me that they can’t get their personal training business to grow. They are stuck at certain level of success with their bootcamps and they can’t figure out why. Their service is higher quality and they provide more personal attention than bigger box companies. So what are they doing wrong?

The answer is usually small things that make all the difference. For one, they are trying to create a brand out of a commodity. That’s impossible. The public now sees personal trainers, bootcamps and challenges offered around every corner. Every magazine cover and every Facebook timeline is filled with opportunities for free and fee-based access to these services. They are generic.

When that’s true the only thing left for a customer to do is compare based on their needs. If your location is better, your price is right, or you’re physically less intimidating, for instance, you might get a shot. Those are random results. You want predictable.

If someone goes to find you on the internet through their Google search, will they find what they’re looking for in you? Few people go to Google to look for a bootcamp nearby. A frustrated woman doesn’t look for a personal trainer at night on her computer.

People are looking for solutions. They have problems. Those problems somehow become urgent. It may be a wedding, reunion, or summer season that makes them feel urgent suddenly. Use the questions that someone types into Google to help you be the answer they find.

What would you type in if you were a 47-year old woman who wanted weight loss? What would you type in for suggestions on diets that work for fast fat loss? Using those specific words on your website, your business card and in your signature on your email will help someone believe you are their answer.

Instead of listing you alphabet soup, choose the most prestigious certification you have and list it. If they want the full resume they can find it on your website. List the website or the blog URL instead of getting carried away. Make it a live link. Have a way for the customer to find content that adds value when they get there.

Create more than one signature on your emails. For communication with personal trainers who are seeking a marketing coach for instance, I list my personal fitness professional’s blog URL and the web page where someone can learn about coaching. For communication with my after 50 female market, I include my wellness webinar page and the URL for my book targeting that market.

By being able to see that I provide information for people navigating fitness after 50, a prospective customer knows instantly that I have solutions for them. They do not care until later what credentials or experience I have. Until my personal fitness professional clients know I have the answers to their fitness marketing mastery they don’t care what degrees or certifications I have. Most of …

6 Common Causes of Sensitive Teeth

Ouch! That hurts! Sensitive teeth are a terrible nuisance! You can’t concentrate when you’ve got sensitive teeth because each breath brings with it a bunch of pain. Even touching your teeth with your tongue can be painful and I’ve found it’s especially bad during a sudden climate change – my teeth go nuts! And so do I!

So what causes sensitive teeth? Basically, any sort of exposure of your dentin will cause discomfort or pain. Dentin is the soft layer of your teeth that sits under your enamel.

Receding gums can cause your dentin to be exposed. This can be caused by gum disease or brushing too hard.

Aging, especially between the ages of 25 and 30. This is unavoidable for most people, especially after 20-odd years of brushing too hard, most people will experience tooth sensitivity around these years. Now would be a good time to switch to a soft toothbrush and start brushing twice a day (if you don’t already) and start flossing!

Using a hard tooth brush is a huge cause of tooth sensitivity. Rather use a softer brush and brush for 2-3 minutes instead of 30 seconds (like most people do).

Brushing regularly will also help with another common cause of sensitive teeth: plaque build-up. A build-up of plaque will lead to gum disease and gum recession which results in sensitivity in the teeth.

Tooth whitening and many other dental procedures can leave your teeth feeling temporarily very sensitive. This will likely last 4-6 weeks maximum. Try using a toothpaste designed for sensitive teeth during this period to ease the discomfort.

Grinding your teeth will also result in exposed dentine. Consider sleeping with a mouth guard to protect your teeth.

Acidic mouthwashes (like Listerine) will dissolve your enamel over time, as will regularly eating acidic foods. Be careful what you eat and what you gargle. Use a neutral mouthwash and be careful not to eat too many acidy foods. This can help a lot.

Dehydration (including from alcohol or caffeine drinks) can also cause tooth sensitivity. Keep yourself hydrated during all seasons to fend off tooth pain.

Go see your dentist for treatment. This will normally include a teeth cleaning as well as application of a fluoride gel which will strengthen your teeth. Don’t be alarmed if your teeth are temporarily sensitive after the treatment.

I have just started experiencing sensitive teeth. I’m 25, eat plenty of acidic foods, grind my teeth and brush way too hard. Knowing the causes of my sensitive teeth will help me alleviate the problem until I can see my dentist – I’m hoping it will help you too.

Don’t put off seeing your dentist! The longer you put it off, the bigger the problem he or she will have to fix which means more pain for you and an increased chance of losing your teeth in your old age. Take care of them now while you can. Prevention beats cure.…

Health Through Reverse Osmosis – Vital Facts

There have been a lot of hypes about health through reverse osmosis; the real question is if this is true or not. Bear in mind that this system is just one of the numerous methods of water purification. There are quite a number of systems that also purify water other than reverse osmosis; and yet this method is still popular today because it is said to eliminate about 99% of water contaminants.

Consequently, obtaining good health through this method is achieved as a result of purifying the water; which the other methods of water purification can also provide as well. The only difference is the level of purification since some methods can only eliminate less than 95% of the contaminants. Here, the level of contaminant elimination largely differs on the type of method used in purifying the water.

On the negative side, one of the few disadvantages of reverse osmosis, that negates the hype about health through reverse osmosis, is that it is so effective in eliminating all contaminants in the water that it also eliminates all other beneficial components as well; such as minerals. Minerals are known antioxidants; and they have numerous health benefits.

For this reason, some water purification systems eliminate all other contaminants except minerals; theby producing mineral water. Some people prefer to drink mineral water because of the mineral component that offers numerous health advantages. In the case of reverse osmosis, the resulting product is purified water that is also devoid of minerals; thereby not having many health advantages compared to mineral water.

However, in terms of cleanliness, purified water using the reverse osmosis is one of the best because of its effectiveness in getting rid of all contaminants. Here, it is one of the cleanest water to drink; making it perfect for various purposes; such as for mixing infant formula, for consumption of pregnant women, for patients suffering gastric irritation, for laboratory uses, and so much more. But, when it comes to health benefits, some people may claim to experience tremendous health improvements; although such claims are not yet clinically tested and proven.

Neverheless, a great improvement in health through reverse osmosis may be true in terms of giving the user healthy and clean fresh water to drink, that is free of various forms of contaminants; thereby averting possible health issues that are caused by harmful microorganisms and bacteria that usually contaminate the water, so I highly recommend the use of a Reverse Osmosis filtration system for your home or business. …