It was Friday night and I was enjoying a quiet dinner at home, when suddenly CRACK! – part of my tooth broke off !!!!! "Damn" I thought, "Now what?" I immediately went online to see if I could find a dentist that is open on Saturday morning. So I searched and searched.
The good news was there were plenty of dentists in my area … the bad news was that I could not find either they were open on Saturdays. After looking through various websites for about an hour, I narrowed it down to three dentists, who were open on the weekend. But in the end there was no competition as only one of the scholars had a professional looking website!
Do not get me wrong the website was not flash, but it was clean, easy to navigate and most of all, provided me with the information I was looking for. I phoned the next morning, made an appointment and even got to see a dentist that day!
After that experience, it really hit home … what difference a professional looking website makes! I am sure most of the dentists in my area are great at what they do, but none of their websites depicted that. As a result they lost a customer who will spend hundred, possibly even thousands of dollars on their services.
So if you have a website and are hiring it will bring you lots of visitors who will turn into paying customers, it is EXTREMELY, let me say that again EXTREMELY IMPORTANT that your website:
1. Is Visitor Friendly
What this means is that your customers must be able to find what they are looking for easily and quickly. And that means a great navigational system. Most websites either display their navigation bar on the left or at the top. And since most people are used to this type of navigation, it's best to stick with it. It also helps to include your navigation bar at the bottom of each page to save your visitors from having to scroll back to the top.
2. Focuses on your customer's needs
Rather than trying to "sell your business", let your prospects know how your product / service is going to benefit them. Emphasize the benefits and solve problems. Make this the focus of everything you write on every page of your site. Do not try to sell visitors your products or service, help them.
3. There are no spelling mistakes
Ensure there are no spelling or grammatical errors. Check that all links are working and graphics display correctly.
4. Proves credibility
Include testimonials from your current customers to show your potential clients that you are trustworthy, reliable and that you offer great service and / or products. Make sure the testimonials are real and if possible provide contact details of the person who provided you with the testimonial. If you do not have any right now, get them! Simply email your customers and ask for their feedback …