Daily Archives: October 8, 2018

Reebok Treadmill Model 9500 ES – Is It A Treadmill Or Home Entertainment System?

The Reebok Treadmill Model 9500 ES is so packed with features that I wonder if it should be described as a treadmill at all! Combining fitness with fun, its more of a one stop workout and mini entertainment venue right there in your own home. An expensive gadget or a cheaper alternative to a fitness membership? I guess that depends on how much you pay at your fitness center, and how often you use it.

Another thing that strikes you when you’re looking around for advice on the Reebock Treadmill Model 9500 ES, and other Reebok treadmills – made by ICON Health and Fitness – is the manufacturer’s description. There’s a trademark attached to so many of the features, and without sounding negative about the product itself, do we really care if the fan, or incline control has some kind of made-up name for the sake of adding a TM after it, and does it make the treadmill any more attractive to buyers? I doubt it! For the purpose of this review, however, I have included all the ® and (TM) logos where appropriate, and you can see for yourself how ridiculous it starts to appear.

Main specifications:

  • Motor: 3.5 CHP Commercial grade
  • Incline: 0-12% Power Incline(TM)
  • Speed: 0-12 mph One Touch(TM) Speed Control
  • Running surface: 60″ x 20″
  • Heart Rate: EKG(TM) Heart Rate Monitor
  • Folding feature: SpaceSaver® Fold Away Design
  • Shock Absorption: DMX(TM) Adjustable Impact
  • Max user weight: 350 lbs
  • Warranty: Motor – 20 years

Workout:

The Reebok Treadmill Model 9500 ES has a huge choice of 35 built-in programs, including four pre-set options, two event training programs, two for heart rate control, and six calibrated weight loss programs. If that’s not enough, the 9500 ES is also compatible with iFit® Interactive Technology, which is like having a virtual personal trainer! The belt on this model is a very good size for a home treadmill, at 60″ in length and 20″ wide, giving a decent running surface and a more comfortable workout for those with longer legs. With speeds of up to 12mph thanks to the 3.5 CHP commercial grade motor, the Reebok 9500 ES is able to compete with some of the treadmills you see at the gym. Another attractive feature is the One Touch(TM) Speed Control, making it quick and easy to adjust your speed to your required level.

Console:

A multi-color LED display on the console shows the usual readouts for speed, time, distance and heart rate, and the integrated AutoBreeze(TM) Fan on the Reebock Treadmill Model 9500 ES will help keep you cool during your workout. The piece de resistance on this treadmill has to be the entertainment center. Featuring a 7″ interactive flat screen, built in speakers, sub woofer and MP3 system, the Reebok Treadmill Model 9500 ES will surely make your regular workout an enjoyable experience.

Design and Warranty:

The folding feature of the Reebok Treadmill Model 9500 ES offers a convenient solution for home fitness users. The SpaceSaver® Fold Away Design with …

Services Marketing

Services marketing has incurred an explosive amount of scholarly research in the last 20 years, however since 1986 there has been no debate concerning the notion that services are distinct from products, and thus deserve a special approach, a set of concepts and a body of knowledge (Brown, Fisk, & Bitner, 1994). This essay will explain the distinguishing features of services marketing, giving examples where possible. It will begin by defining services marketing and giving some background knowledge on its divergence from product marketing. It will then examine the four characteristics of services, and then finish with an explanation of the extra P’s found in the services marketing mix.

In the last century there has been a large shift in marketing thought; evolving from a goods-dominated view, in which tangible output and discrete transactions were the focus, to a service-dominant view, in which intangibility, exchange processes, and relationships are central (Vargo & Lusch, 2004). Vargo and Lusch define services as the application of specialized competences (knowledge and skills) through deeds, processes, and performances for the benefit of another entity or the entity itself. Four idiosyncratic features of services will now be given, highlighting why services marketing is different from basic product marketing.

Arguably the most distinguishing feature about services is their intangibility. Services are defined in (Zeithaml, Bitner, & Gremler, 2006) as “deeds, processes, and performances”. None of these are physical objects in which a customer can take ownership of, even though during a service physical evidence will be apparent in the form of things like medicine the doctors prescribes to you, the photo taken of you riding the rollercoaster, or the food on your plate in a restaurant. This invisibility creates a number of issues for marketers. Firstly there is no stock, making it hard to manage supply and demand. Secondly services cannot be shown or displayed to customers, making it hard for marketers to advertise the quality of the service. And finally, because services don’t physically exist, there is difficulty in patenting them, making it easy for other firms to copy your service.

Another notable aspect about products is that on average they stay the same. If you buy a Ford Focus here in Australia, and then go and buy the same model in America, chances are they will both be exactly the same. Services are different in that they are heterogeneous, meaning they differ with each use. For example a wildlife tour will never be the same twice, not only because of the random and unpredictable nature of the animals, but the guide may be in a different mood, the weather will have changed, and there will be different customers each time. These factors make it harder to consistently give quality service, which is important to marketers because customers will have a particular set of expectations in mind, based primarily on what was promoted in the service and previous experiences in the particular industry.

Another distinguishable feature about services is the fact that it’s both produced and …